ClickToBlue provides advertisers with a credible, simple, and effective means of reaching the extremely action oriented, highly educated, drastically influential, yet notoriously difficult to reach progressive audience.

Context and Influence

Progressive consumers are driven by their desire to purchase products that reflect their values. Just as hybrid car owners often purchased their vehicles because of their commitment to a greener world, progressive online publishers and their audiences consume in a manner consistent with their values. ClickToBlue solves the progressive problem of advertiser / audience contextuality, and, in so doing, delivers advertisers a highly targeted and receptive audience with a demonstrated propensity to take action¹.

• Approximately 57 million blog readers in the US
• Approximately 19% of online political activists identify themselves as 'liberal'
• 40% of daily political blog readers donated to state or local candidates during the past year
• 77% have contacted a politician during the past year
• 84% have forwarded political news stories during the past year

Credibility and Analytics

ClickToBlue's team comes from the media and technology industries and spends an enormous amount of time researching and implementing best practices. We partner with the industry's leading providers and supply our advertisers with highly dependable analytics to help them better assess ad spend ROI. Regular communications, constant feedback from our publishers, and media planning from an ad buyer's perspective are key differentiators in our value proposition.

For bloggers, who generally hold an unfavorable view of mainstream media, their level of trust in their partners is often a key determinant of the success of an advertising relationship. ClickToBlue was founded by progressive activists, and our network is thus a credible channel to reach the close knit community of online activists.

Quality and Targeting

We chose our network of publishers for its quality, rather than its volume. ClickToBlue's operating thesis is that an ad that prompts an action is far more valuable than one that falls on uninterested eyes. By understanding and working closely with our publishers and their audiences and building this feedback into our ad delivery algorithm, we enable our advertisers to target their audience across a variety of dimensions that go beyond simple contextual targeting:

• Ultra-niche regional targeting
• Issue targeting
• Demographic targeting
• Behavioral targeting

   ¹ Institute for Politics, Democracy & the Internet, 2006