ClickToBlue supports a variety of Interactive Advertising Bureau ("IAB") standard ad formats. In order to ensure that our advertisers' messages are positioned to be seen by the widest audience possible, we do ask that creatives that are intended to be displayed on our network meet certain minimum standardization requirements.

Ad Formats

While the ad formats that individual sites in our network accept vary from publisher to publisher, creatives should be designed to follow these specifications:

Format	Requirement
Static Display	.jpg; 50k file size limit.
Animated Display	.gif, .swf; 50k file size limit; maximum animation length of 15 seconds; Flash files must employ the "clickTAG" variable.
Rich Media	Must be user initiated; 100k file size limit, with post load limit of 2MB; 3x max expansion.
Text Ads	30 character headline max; 80 character content max; 25 character display URL max.

Ad Sizes

ClickToBlue serves the following units:

• 468 x 60 - (Full Banner)
• 234 x 60 - (Half Banner)
• 120 x 60 - (Button 2)
• 120 x 90 - (Button 1)
• 728 x 90 - (Leaderboard)
• 300 x 250 - (Medium Rectangle)
• 250 x 250 - (Square Pop-Up)
• 160 x 600 - (Wide Skyscraper)
• 120 x 600 - (Skyscraper)