Progressive bloggers produce high quality content for an audience with significant influence, high discretionary income, and a propensity to take action. Yet, with other monetization services, progressive bloggers often struggle to pay their bills, lack control of the context of their ads, and receive little institutional support.

ClickToBlue, founded by progressive activists, corrects this problem.

Bigger Payouts

When you join the ClickToBlue network, you are joining an organization built to support its members. Our job is to explain to advertisers exactly why progressive publishers deserve higher ad rates than other sites.

We do this by compiling research on the progressive audience and communicating the value of this audience to a large universe of both political and corporate advertisers in a language they are familiar with. This in turn allows us to charge higher CPMs, produce higher margins, and then pass on up to 35% of advertising revenue directly to our publishers. We additionally provide our members with opportunities to earn more money through referrals and other programs.

Control and Transparency

We realize that in order to be true partners, we need to earn your trust. ClickToBlue's publisher control panel allows its members to:

• See which campaigns are running on their site, in real time
• Ensure contextuality and alignment of ads by giving publishers veto power
• Track impressions and ads served, and access other real time reports
• Track your share of money earned through ads and referrals
• Request payouts when you want them
• Learn which advertisers we are working with
• Set your own rates and sell ads directly through the ClickToBlue platform

Customer Service

ClickToBlue's full-time ad sales staff and customer support staff differentiates us from other ad networks. Our obsessive attention to customer service and to communicating the value proposition of the progressive blogosphere ensures that we will be there for you. Our staff of ad sales representatives has been carefully chosen for their experience and ability in understanding both online ad sales, and the progressive online publishing world.

We act as your outsourced marketing and analytics team, and we are extremely serious about this role as it allows our members to focus on what they do best - producing high quality editorial content.

Fighting the Good Fight

ClicktoBlue was founded by progressive activists, for progressive activists. Our interests are aligned with those of our members, and we are constantly working to build out the broader progressive Internet infrastructure to support the cause.

Our long term vision is to expand the progressive online ecosystem by identifying the best programs used on the Internet as a whole, and by conscripting those programs for use in the rapidly developing progressive online infrastructure.

ClickToBlue, for example, is currently developing the following additional revenue generating opportunities for its members:

• Affinity programs featuring progressive causes
• Call-to-action based lead generation applications
• Advertising supported progressive mobilization tools